Live BI · Client Cohort View
Growth Dashboard
A sanitized view of the dashboard every Nordhaus client gets. Five metrics, weekly cadence, with the engineering depth to drill into any number.
Cohort · 12 brandsRange · Last 90 daysCurrency · EUR
Conversion Rate
3.95%
+1.7ptROAS
5.7×
+0.9×Email Revenue
€47.6K
+12.4%AOV
€184
+€21LTV · 180d
€412
+47%Revenue · weekly trend
Total vs. email contribution
€148,300
+38.2% vs. prior period
TotalEmail
ROAS · last 7 days
Target line at 4.0×
5.7×
7/7 above target
Channel mix · % of revenue
Owned channels leading
Site funnel
Sessions → purchase
Sessions184,320100%
PDP views92,16050%
Add to cart24,64013.4%
Checkout11,8206.4%
Purchase7,2803.95%
Brand cohort · live
12 active engagements · sorted by 90-day revenue
| Brand | Stage | CVR | ROAS | Email % | AOV | 90d Revenue |
|---|---|---|---|---|---|---|
| AURÉLE | Scale | 4.21% | 5.9× | 34% | €212 | €612,400 |
| Formæt | Scale | 3.95% | 5.7× | 31% | €184 | €548,200 |
| NORD/SOUTH | Launch | 3.12% | 4.4× | 27% | €146 | €312,800 |
| MAISON IRIS | Scale | 4.62% | 4.1× | 29% | €198 | €296,100 |
| Halden | Launch | 2.84% | 3.8× | 22% | €124 | €201,400 |
| VESPER | Scale | 3.71% | 5.2× | 33% | €168 | €187,200 |
| Kjøre | Launch | 2.51% | 3.4× | 19% | €112 | €142,900 |