Selected Work · 2022 — 2025
Case studies from launches that compounded.
Each engagement below is a 12-week sprint followed by a fractional retainer. Numbers are pulled directly from client BI dashboards and verified by founders.
Case 01 · Featured
FormætEcommerce Launch Strategy
Danish slow-design furniture brand launching DTC after eight years as a wholesale-only studio. We built the entire commercial layer — positioning, store, lifecycle, paid — in 14 weeks.
- Engagement
- 14-week sprint + retainer
- Stack
- Shopify · Klaviyo · Meta
- Team
- Solo + 2 specialists
- Period
- Jan — Aug 2024
€1.84M
Revenue in first 6 months
4.8×
Blended ROAS by week 8
31%
Revenue from email
€412
180-day LTV
Revenue ramp · 6 months
in € · monthlyROAS · 8-week ramp
1.4× → 4.8×
Channel mix · % revenue
5 channels
Site funnel · launch month 6
Case 02
CRM Automation Architecture
A premium skincare brand was leaving 6 figures on the table inside Klaviyo. We rebuilt their lifecycle from scratch — 42 flows, 18 predictive segments, and a deliverability program — in 9 weeks.
- Email contribution: 9% → 31% of revenue
- Deliverability: 71% inbox placement → 96%
- Average open rate: 22% → 51%
- Owned-channel monthly: +€187K incremental
Lifecycle flow inventory
42 total · 6 shown| Flow | Rev. contribution | Open rate | Status |
|---|---|---|---|
| Welcome series · 5 emails | 8.4% | 62% | Live |
| Browse abandonment · email + SMS | 3.1% | 54% | Live |
| Cart recovery v3.2 · 3-touch | 11.2% | 48% | Live |
| Post-purchase · 7 emails | 2.8% | 57% | Live |
| Replenishment · predictive | 4.1% | 49% | Live |
| Winback 60d · email | 1.6% | 31% | Live |
| VIP early access · SMS | — | — | QA |
Case 03
Paid Acquisition Framework
An apparel brand burning €60K/mo across Meta with no testing structure. We rebuilt the entire paid stack — creative engine, full-funnel structure, MMM-informed budget routing — in 6 weeks.
- Blended ROAS: 2.1× → 4.7× across all channels
- Creative tests: 4/mo → 38/mo without overhead
- CPA: €54 → €31 with 2.4× volume
- Incrementality: validated weekly via geo holdouts
Channel performance · last 30 days
all currencies in EUR| Channel | Spend | Revenue | ROAS | Δ WoW |
|---|---|---|---|---|
| Meta | €84,200 | €421,800 | 5.01× | +0.7 |
| €38,600 | €226,400 | 5.87× | +1.2 | |
| TikTok | €12,800 | €38,900 | 3.04× | +0.4 |
| €6,200 | €21,400 | 3.45× | +0.1 | |
| Total | €141,800 | €708,500 | 4.99× | +0.6 |
Creative testing velocity
38/mo
+850% vs. baseline
Last 7 weeks
Budget allocation framework
Case 04 · Deliverable
90-Day Launch Roadmap
Every engagement ships with this artifact in week two. Below is the production version we used for the AURÉLE launch — €0 to €2.1M ARR.
Roadmap · AURÉLE Launch · v1.4
- Brand & data audit
- Forecast & P&L model
- Tech stack alignment
- Tracking instrumentation
- Lifecycle flows v1
- Paid account restructure
- Creative production system
- BI dashboard live
- Soft launch · friends & family
- Public launch sequence
- PR + affiliate activation
- Daily war room
- Channel diversification
- Incrementality testing
- LTV optimization
- Q+1 forecast handoff
Target ARR · M12
€2.1M
Target blended ROAS
4.0×
Target email %
≥ 28%
Target 180d LTV
€380+