Ecommerce Growth Practice · Est. 2018
Eight years architecting CRM, paid media, and lifecycle systems for DTC brands launching into six and seven figures. Quiet work, compounding results.
€84M
Revenue under management
47
DTC launches scaled
4.8×
Average blended ROAS
Revenue MTD
€148,3K
+38.2%
ROAS
5.7x
+0.9x
Email %
31%
+12pt
Trusted by founders of
Services
Three intertwined disciplines — strategy, lifecycle, acquisition — engineered as a single operating system. Most engagements run as a 12-week sprint followed by a fractional retainer.
Positioning, pricing architecture, channel mix, and a measurable 90-day plan that takes you from pre-order to repeatable revenue.
Klaviyo-grade flow systems and segmentation that quietly do 30–40% of your revenue while you sleep.
Meta, Google, and TikTok built around a creative engine, MMM-informed budget routing, and incrementality testing.
Results · Selected cohort, last 18 months
ROAS · 8-week ramp
5.7×
+217% vs. launch baseline
Channel mix · % revenue
€2.4M /mo
Diversified, owned-channel led
Site funnel · last 30 days
3.95% CVR
+1.7pt above category benchmark
The Process
Deep audit of brand, store, data layer, lifecycle stack, and historical ad performance. You receive a 40-page diagnostic.
Positioning, pricing architecture, channel sequencing, and a quarter-by-quarter forecast. Aligned with finance and ops.
CRM flows live, paid accounts restructured, attribution and BI dashboards wired up. We instrument before we accelerate.
Weekly capital allocation, creative iteration, incrementality testing. By week 12 the system runs without you.
Sample deliverable · CRM Flow
v3.2 — productionVoices
We launched with a forecast we actually hit. The CRM system Nordhaus built does roughly a third of our revenue every month — it's the single highest-leverage thing we've invested in.
Marie Dahl
Co-founder, AURÉLE
€0 → €2.1M ARR in 11 months
Quiet, senior, and ruthlessly honest. We rebuilt our entire paid stack and went from a 1.4x ROAS to a sustained 4.8x across Meta and Google in eight weeks.
Jonas Hellberg
CEO, Formæt
ROAS 1.4× → 4.8× in 8 weeks
The 90-day roadmap was the most useful document we've ever received from an outside partner. It didn't sit in a drawer — we ran the company off it.
Camille Roux
Founder, MAISON IRIS
First full quarter of profitability
Taking on three engagements this quarter
A 30-minute call to pressure-test your strategy. No pitch deck, no obligation — you'll leave with at least one thing you can ship next week.